We are a Gangsta Rap Label and Tech Startup that formed in May 2022 in Atlanta, GA, where we will be operating our recording studio. Along with Recording Artist Contracts and all the benefits that come with that, we are developing a new record label model and platform that will give undiscovered producers, beat makers and rappers an opportunity to make a living doing what they love. Major Labels are dope and all, much respect, and they do what they gotta do. STR8 Slap will take care of the 99%.

Kenneth McClain Jr.

CEO | Co-founder

Kenneth McClain Jr. is an American rapper and producer under the stage name, Yolla Chri$t, currently out of Atlanta, Georgia.  Born and raised in Stockton, California, Kenneth started his music career at the age of eleven, having since written and produced well over a thousand tracks during his 20-year career.  Influenced heavily by gangs and violence growing up, his music is a collection of stories of what it's like living in that culture, and is still to this day, his inspiration for creating music.  Despite the drugs and gang violence he spent most of his youth in, Kenneth is also a comedic genius and loves to make people to laugh, especially in his music, where he often speaks in innuendos and cryptic word play.  In his words, "I'm funny because I see the darker side of what life can be like and I've just used humor as a way to cheer people up around me."  

Now, Kenneth is turning all of his energy and focus towards helping inner-city youth get a real chance at having a music career, and starting a record label is just the beginning.  He says, "There's something missing. Everyone is missing that thing, but I see it. I know what's missing and we are going to change the game for real. I'm talking like creating real jobs in the music industry that do not exist right now. "  After hours of pressing him about what "that thing" is, he wouldn't  budge on revealing his master plan, but he did suggest that it had something to do with making real recording studios readily available to inner-city youth.

Yolla Christ

Trever Leamon

President | CO-founder

Sound Said Look is a solo project created by American musician and multi-genre vocalist, guitarist and producer, Trever Leamon, currently out of Fort Wayne, Indiana.  His debut album, Sight Sounds, was released in August 2020.  His debut single, "Keep Running", is featured in the NBA 2K21 The City Next Gen in-game soundtrack, and is exclusively licensed by the NBA. 

Music aside, Trever is an entrepreneur at heart and has founded several businesses in Marketing, Technology and Energy.  "Music is something I was born to do.  It's the most natural thing I've ever done in my life.  My brain is confused in some ways because I'm equally as strong on both sides: I'm creative and analytical at the same time."  He just recently formed a company, ZAM7 Generation, which is a startup aimed at developing a Hybrid Energy Plant in southern Texas, that will bring low-cost energy to the agricultural and manufacturing industries by way of combinging natural gas, geothermal and solar photovoltalic energy into a single power generation point. 

Trever says, "STR8 Slap Records is a passion project of mine and it will become everything Yolla and I dream it will be.  We are going to change how people discover music and how music discovers people.  We are going to eliminate the current algorithms that are predicated on logic that makes investors happy and propell a new one that is equal and fair."

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